#KnowTheTruth Campaign
The #KnowTheTruth campaign targets students in fourth through eighth grade about the real truths about vaping and raises awareness of how vape companies are targeting them. The 360-ad campaign includes social media, such as TikTok, Snapchat and Instagram. In addition, educational materials will be given to schools that include informative posters, murals, and the option to host assemblies. This assembly program travels to elementary and middle schools, encouraging students to take the Truth About Vaping Pledge and understand the danger of vaping.