Smirnoff Crush Bar

Beat the heat this summer with Smirnoff Vodka at the Crushin' on Smirnoff crush bar! This pop up bar is traveling to beaches along the east coast to bring you summer's most refreshing cocktail. For those who can't make it and don't want to miss out, they can order a Crush in a box! The exciting events will be promoted by a fun, bright advertising campaign that will be seen all around beach towns all summer long.

Beach towel you can win using #crushinonsmirnoff

The crush in a box comes with everything you need to make a crush at home, including a Crushin' on Smirnoff glass.

Beach set up that can be found on the beach for people to take pictures with and share on social media 

Advertisements that can be found along the busy boardwalks

Plane flag that will fly along the beach

Social media posts

Storyboard
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